Friday, February 4, 2011

SEO - On-The-Page Help

One of the ways that search engines decide how to rank your internet articles is by what they find in your internet article. Improving your page rank can be as simple as editing your internet article to improve it's SEO. These are just a few ideas that will help you increase the SEO value of your internet article:

  • Keywords - Remember to always use keywords in internet articles. It is best to plan your internet article ahead of time so you know which keywords you will be using. Use these keywords as "tags" or "labels." This will help the search engine "spiders" to find and index your internet article and increase the SEO value of your internet article.

  • First 50 Words -Search engines love the beginning of your internet article. In fact, many search engines pay more attention to the first 50 words your work than the rest of it. It is important that you include your keywords at least once in the first 50 words of your internet article. Those first 50 words not include the the title or the header of internet article.

  • Internal Links -As you can see from my previous paragraph, I used the keywords of this blog post in the actual hyperlink. This will increase your SEO. Instead of the typical "click here" hyperlink, I used my keywords to direct my readers back to a previous post. Search engines will notice that and it will increase the chances of my posts being indexed by search engines and the page rank of my entire blog.

  • Original Content - The best way you can take advantage of SEO is to use original and quality content in your internet articles. Search engines work hard to "weed out" duplicate content. Despite what you might have heard, there aren't really penalties for duplicate content - other than not getting indexed and lower page rank. With all of the internet articles it can be difficult to create completely unique copy. When you write for a writing site where the articles often have the same titles, use synonyms as often as possible. Move your paragraphs around to make your internet article as different as possible. Whenever possible, change the title as much as possible.
These SEO tips may seem quite basic, but many internet writers forget to use them. I am guiltiest of not using my keywords as my hyperlinks. So, we all have specific areas that need a little work. Use these tips increase your SEO and see how much it will help you get your internet articles indexed by search engines. Then, watch as your page rank increase.

2 comments:

  1. Great reminder about linking to keywords rather than "click here" links. My readers seem to like links on "click here", but I'm going to try linking to keywords from now on. Hopefully I won't get any complaints and it will improve my SEO. Thanks!

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