For internet writers, it is all about keywords. We need them to survive. Without keywords, search engines would not index our internet articles. We would not be able to have a great page rank. The SEO would sink. Internet writers would be writing for themselves - with few readers and little revenue. Despite the need for internet writers to use keywords, those keywords need to be limited. No, I'm not talking about keyword density. I am talking about too many keywords in an internet article.
An internet friend of mine recently asked, "How do we get 'win no fee,' 'Coffee AM,' and 'wrongful death attorney Los Angeles' in one article?" For the record, as of the date publication, the CPC for "win no fee" is $241.35; the CPC for Coffee AM is $127.73 and the CPC for "wrongful death attorney Los Angeles" is $73.73. She was joking, of course, but it did bring up an interesting topic - limiting the individual keywords in an internet article.
How do you do it? Well, you don't. Unless you are writing a schizophrenic internet article that is "all over the place." Instead, you would write three different internet articles. Each on of those articles would concentrate on of those keywords. Even though you could mix "win no fee" with "wrongful death attorney Los Anglees," your internet article would do better only one keyword.
I'm sure your thinking "But this blog post has lots of keywords in it." It has a few - keywords, internet writer and internet articles. However, my goal with my blog is to have it indexed according to several keywords. I am not particularly concerned with this one post being indexed. That is a luxury a blog has as opposed to one internet article.
The tip of the day is to limit your internet articles to one keyword and limit your blog to several similar keywords. This will help get indexed by major search engines, increase your page rank and the internet article's SEO. Please don't think of it as more work; think of it as helping with the quantity and quality of your work.
Showing posts with label CPC. Show all posts
Showing posts with label CPC. Show all posts
Sunday, February 6, 2011
Friday, January 28, 2011
Google Keyword Tool - Just the Basics
I have mentioned the Google Keyword Tool in previous posts. I have gotten several emails about this. Many of my online readers have never heard of it and, if they have heard it, they don't know how to use it. Internet writers are missing a wonderful opportunity when they aren't using "the tool." This tool will help internet writers pick keywords to use in their online articles. Sit back, take a deep breath; it isn't as hard as it might sound. These are just the basics to using the Google Keyword Tool.
Think of a topic you would like to create an online article about. It doesn't matter what it is. Concentrate on the words that you know you will repeat in the online article. For the purpose of this post, I will use "coffee" as the topic of the article. Pull up the Google Keyword Tool and type in "coffee," without the quotation marks.
On the far right of you computer screen you will see a rectangular box entitled "columns." Click on that box. You will see all sorts of options as how to customize your columns. I recommend that internet writers only click on "global monthly searches" and "estimated avg. CPC." Remember that "CPC" stands for "cost per click." This is NOT the amount you will be paid when someone clicks on the ad. This is the amount that the advertiser pays Google when someone clicks on the ad.
To the left of the columns box you will find "sorted by." Click on the box next to it and check "estimated avg. CPC." This will allow the results for coffee (the topic of our pretend internet article) to be sorted from highest CPC to lowest CPC.
Now click the "search" box which is located beneath the "word or phrase" box. The results for the keyword coffee will pop up. At the time I am writing this, the results from the Google Keyword Tool list "coffee am," "green mountain coffee" and "green mountain coffee roasters" as the three words (phrases) with the highest CPC. The highest CPC is $117.10 - for "coffee am." Scroll through the search results for coffee and find the keyword(s) that will best work with your internet article about coffee. Remember that at the bottom of the page you can also add more rows, up to 100.
Start thinking about the internet article you will be writing about coffee. How can you incorporate the keywords you found? Keep in mind that you want to use the keywords with the both the highest CPC and the highest global monthly searches. If you were going to write an internet article about where to buy coffee, "coffee am" is the the obvious choice. Coffee AM is a website that sells coffee.
Not quite what you were wanting for your online article? It is time to brainstorm. Try "expresso," "caffeinated beverages" or "hot drinks." Keep brainstorming different options until you find something that will work for your internet article. You can even change the slant of your internet article to fit a more profitable and more "searchable" keyword.
Keep in mind as you use the Google Keyword Tool that you want to write a quality internet article! Internet writers should always write about what they feel passionately about and not what is most profitable. (Look at me! I'm writing about internet writing and internet writing. I feel passionately about it. If I was only "in it" for the money, I would have chosen a blog topic that is more "searchable" and more profitable.) Your passion will shine through and draw readers in. Also, you need to remember that Google is personalizing the ads - the subject of ads your readers have clicked in the past will follow them to your internet article no matter your topic. Internet articles will still have some content-based ads, but as many as before.
Now write your internet article. Remember to use Live Keyword Analysis to get the correct ratio. For more information about this, please read my previous post about using this great tool. Do not force the keywords. Let them flow naturally. You can always go back to the Google Keyword Tool to tweak the keywords you have used in your internet article.
Think of a topic you would like to create an online article about. It doesn't matter what it is. Concentrate on the words that you know you will repeat in the online article. For the purpose of this post, I will use "coffee" as the topic of the article. Pull up the Google Keyword Tool and type in "coffee," without the quotation marks.
On the far right of you computer screen you will see a rectangular box entitled "columns." Click on that box. You will see all sorts of options as how to customize your columns. I recommend that internet writers only click on "global monthly searches" and "estimated avg. CPC." Remember that "CPC" stands for "cost per click." This is NOT the amount you will be paid when someone clicks on the ad. This is the amount that the advertiser pays Google when someone clicks on the ad.
To the left of the columns box you will find "sorted by." Click on the box next to it and check "estimated avg. CPC." This will allow the results for coffee (the topic of our pretend internet article) to be sorted from highest CPC to lowest CPC.
Now click the "search" box which is located beneath the "word or phrase" box. The results for the keyword coffee will pop up. At the time I am writing this, the results from the Google Keyword Tool list "coffee am," "green mountain coffee" and "green mountain coffee roasters" as the three words (phrases) with the highest CPC. The highest CPC is $117.10 - for "coffee am." Scroll through the search results for coffee and find the keyword(s) that will best work with your internet article about coffee. Remember that at the bottom of the page you can also add more rows, up to 100.
Start thinking about the internet article you will be writing about coffee. How can you incorporate the keywords you found? Keep in mind that you want to use the keywords with the both the highest CPC and the highest global monthly searches. If you were going to write an internet article about where to buy coffee, "coffee am" is the the obvious choice. Coffee AM is a website that sells coffee.
Not quite what you were wanting for your online article? It is time to brainstorm. Try "expresso," "caffeinated beverages" or "hot drinks." Keep brainstorming different options until you find something that will work for your internet article. You can even change the slant of your internet article to fit a more profitable and more "searchable" keyword.
Keep in mind as you use the Google Keyword Tool that you want to write a quality internet article! Internet writers should always write about what they feel passionately about and not what is most profitable. (Look at me! I'm writing about internet writing and internet writing. I feel passionately about it. If I was only "in it" for the money, I would have chosen a blog topic that is more "searchable" and more profitable.) Your passion will shine through and draw readers in. Also, you need to remember that Google is personalizing the ads - the subject of ads your readers have clicked in the past will follow them to your internet article no matter your topic. Internet articles will still have some content-based ads, but as many as before.
Now write your internet article. Remember to use Live Keyword Analysis to get the correct ratio. For more information about this, please read my previous post about using this great tool. Do not force the keywords. Let them flow naturally. You can always go back to the Google Keyword Tool to tweak the keywords you have used in your internet article.
Tuesday, January 18, 2011
Keyword of the Day - Sex
The keyword for January 18th is sex. And, it isn't the keyword of the day for the reasons the other keywords of the day have been mentioned. This is a warning of keywords to avoid. At the time this is published, sex has a CPC of 41 cents and has 338,000,000 monthly searches. The CPC for sex is extremely low, but the global monthly searches sounds promising. But, there is a catch...
Google "sex," without the quotation marks. In the results of that search you will find "about 790,000,000 results." Oops. That is a gigantic problem. Yes, you and I are wonderful and talented online writers, but do you really want to try to get on the first page of Google knowing that you have to make your way from the bottom of that many other online articles, websites, and photos about sex? This online writer prefers to take her chances getting on the first page of search engines with another keyword.
That doesn't mean I ignore sex all together. In fact, I've recently written two online articles with "sexy" in the title. Yes, this proves I am truly "keyword crazy!" I put a different spin on sexy and wrote an online article that made it to the first page of Google. Of course, it may not be there in a few hours, but it is right now.
How did I do that? Well, I not only did I think outside the box, I poured a little gasoline on the box and tossed in a nuclear bomb. I wrote "The Top Tips for Becoming a Sexy Redneck Man." By changing the keyword slightly from "sex" to "sexy redneck" (no quotations) and pairing it with something unusual, I went from "about 790,000,000 results" to "about 958,000 results" on Google. When I search "sexy," minus the quotations, I found 361,000,000 results and not a redneck in sight. I was surprised to learn that "sexy redneck" has a CPC of five cents. Yes, one whole nickle.
"Am I making money?" That is question everyone wants to know. Seeing I published this online article less than 48 hours ago, I can say not yet. I don't know if I ever will. Of course I want to make money with this online article, but it was more an experiment than a money-making endeavor. I was curious if I could make the front page of Google Search with a keyword that is "over-searched."
Yes, this is still a warning not to use sex as a keyword. Unless, you can figure out a way to mix it up a bit and do the almost impossible. I'm not saying it can't be done or you shouldn't try. I'm simply saying that there are probably better keywords to use that will be more profitable for you.
Google "sex," without the quotation marks. In the results of that search you will find "about 790,000,000 results." Oops. That is a gigantic problem. Yes, you and I are wonderful and talented online writers, but do you really want to try to get on the first page of Google knowing that you have to make your way from the bottom of that many other online articles, websites, and photos about sex? This online writer prefers to take her chances getting on the first page of search engines with another keyword.
That doesn't mean I ignore sex all together. In fact, I've recently written two online articles with "sexy" in the title. Yes, this proves I am truly "keyword crazy!" I put a different spin on sexy and wrote an online article that made it to the first page of Google. Of course, it may not be there in a few hours, but it is right now.
How did I do that? Well, I not only did I think outside the box, I poured a little gasoline on the box and tossed in a nuclear bomb. I wrote "The Top Tips for Becoming a Sexy Redneck Man." By changing the keyword slightly from "sex" to "sexy redneck" (no quotations) and pairing it with something unusual, I went from "about 790,000,000 results" to "about 958,000 results" on Google. When I search "sexy," minus the quotations, I found 361,000,000 results and not a redneck in sight. I was surprised to learn that "sexy redneck" has a CPC of five cents. Yes, one whole nickle.
"Am I making money?" That is question everyone wants to know. Seeing I published this online article less than 48 hours ago, I can say not yet. I don't know if I ever will. Of course I want to make money with this online article, but it was more an experiment than a money-making endeavor. I was curious if I could make the front page of Google Search with a keyword that is "over-searched."
Yes, this is still a warning not to use sex as a keyword. Unless, you can figure out a way to mix it up a bit and do the almost impossible. I'm not saying it can't be done or you shouldn't try. I'm simply saying that there are probably better keywords to use that will be more profitable for you.
Saturday, January 15, 2011
Keyword of the Day - Nutrisystem
The keyword for January 15th is "Nutrisystem." As of this date, the CPC is $22.51. The amount of monthly is fairly high, which is good for online articles.
Nutrisystem is one of my favorite keywords to use. I've used it for a few online articles already and I am planning to write several more using Nutrisystem as the keyword. You can read those articles by clicking here, here and here. The ideas and directions you can go using Nutrisystem are almost limitless. Check out the Nutrisystem website to get more information about them and their services.
One of the best things about using Nurtrisystem as a keyword is that you can pair it with other highly searchable keywords that also have a good CPC amount. Think how often people search for "weight loss." Weight loss, by itself, has a low CPC and is searched by millions. However, pair Nutrisystem with weight loss and you have created a "niche" (of sorts) for that specific online article.
Use the Google Keyword Tool to search for other "weight loss" phrases you can also pair with Nutrisystem. "Weight loss for idiots" has a CPC of $193.04 (as of today's date), but the competition is extremely high. Using Nutrisystem and weight loss for idiots together will be highly searchable. There are also other possible pairings of Nutrisystem and weight loss. Play with the keyword tool and see what will work best for you and your style of writing.
Nutrisystem is one of my favorite keywords to use. I've used it for a few online articles already and I am planning to write several more using Nutrisystem as the keyword. You can read those articles by clicking here, here and here. The ideas and directions you can go using Nutrisystem are almost limitless. Check out the Nutrisystem website to get more information about them and their services.
One of the best things about using Nurtrisystem as a keyword is that you can pair it with other highly searchable keywords that also have a good CPC amount. Think how often people search for "weight loss." Weight loss, by itself, has a low CPC and is searched by millions. However, pair Nutrisystem with weight loss and you have created a "niche" (of sorts) for that specific online article.
Use the Google Keyword Tool to search for other "weight loss" phrases you can also pair with Nutrisystem. "Weight loss for idiots" has a CPC of $193.04 (as of today's date), but the competition is extremely high. Using Nutrisystem and weight loss for idiots together will be highly searchable. There are also other possible pairings of Nutrisystem and weight loss. Play with the keyword tool and see what will work best for you and your style of writing.
Monday, January 10, 2011
Keyword of the Day - Idiot Proof
The keyword of the day for January 10th is idiot proof. As of this date, the CPC for idiot proof is $105.62. That is a great CPC for something as versatile as idiot proof.
I could wax poetic for pages and pages about using idiot proof in your online articles. The ways you can use idiot proof are endless. Add idiot proof before almost anything and you have yourself a topic to write about. Here are a few ideas:
I could wax poetic for pages and pages about using idiot proof in your online articles. The ways you can use idiot proof are endless. Add idiot proof before almost anything and you have yourself a topic to write about. Here are a few ideas:
- Idiot Proof Writing Topics
- Idiot Proof Valentines Day Gifts
- Idiot Proof Ways to Make Money
Sunday, January 9, 2011
Keyword of the Day - Walmart Shopping
The keyword of the day for January 9th is "Walmart shopping." As of this date, Walmart shopping has a CPC of $93.41. That is a nice chunk of change for a keyword that easy to write about.
I've used this keyword in two different online articles and it is working well for me. One article was about all the things I love about Walmart shopping after midnight. and the other one was about things I do not want to see when I do my Walmart shopping. Those were easy online articles to write and the page views are fairly high. Not only did I find a keyword with a high CPC, but it is something that people are doing and interested in. That is always a plus.
Something you need to remember when using keywords is that they need to be exactly what is listed, but do not need to be in the same sentence. Using "Walmart shopping" as an example, this is one way to pull that off. "I love Walmart. Shopping there is so convenient." Notice how Walmart shopping are together, yet in different sentences? This is one way you can use your keywords creatively. Play with the words and see how you can use Walmart shopping in your online writing.
I've used this keyword in two different online articles and it is working well for me. One article was about all the things I love about Walmart shopping after midnight. and the other one was about things I do not want to see when I do my Walmart shopping. Those were easy online articles to write and the page views are fairly high. Not only did I find a keyword with a high CPC, but it is something that people are doing and interested in. That is always a plus.
Something you need to remember when using keywords is that they need to be exactly what is listed, but do not need to be in the same sentence. Using "Walmart shopping" as an example, this is one way to pull that off. "I love Walmart. Shopping there is so convenient." Notice how Walmart shopping are together, yet in different sentences? This is one way you can use your keywords creatively. Play with the words and see how you can use Walmart shopping in your online writing.
Thursday, January 6, 2011
Keyword of the Day - Rugs USA
The keyword of the day for January 7th is Rugs USA.
As of the publication date, the CPC for Rugs USA is $1,278.96. Nice little chunk of change for online writers to play with! The competition is fairly high, but Rugs USA can be used in all sorts of creative ways to bring in ads.
Never heard of Rugs USA? Neither had I until I started researching "flooring covering" for an online article I was writing about home decorating. Neither "floor covering" or "home decorating" had a high CPC, but, thankfully, I found out about Rugs USA. It is a website that has all sorts of rugs available. I was pleased to learn that the prices at Rugs USA were very competitive and the site was easy to use.
How can you incorporate Rugs USA into an online article? Try a home decorating article like I did. I am even considering doing an online article that compares different online stores whose websites are easy to use. Yes, I was that impressed with the Rugs USA website. I even wrote something about donations to give to animal shelters and rescues and incorporated Rugs USA into that. The possibilities are only limited by imagination and how much effort you want to put into adding Rugs USA into your online article.
As of the publication date, the CPC for Rugs USA is $1,278.96. Nice little chunk of change for online writers to play with! The competition is fairly high, but Rugs USA can be used in all sorts of creative ways to bring in ads.
Never heard of Rugs USA? Neither had I until I started researching "flooring covering" for an online article I was writing about home decorating. Neither "floor covering" or "home decorating" had a high CPC, but, thankfully, I found out about Rugs USA. It is a website that has all sorts of rugs available. I was pleased to learn that the prices at Rugs USA were very competitive and the site was easy to use.
How can you incorporate Rugs USA into an online article? Try a home decorating article like I did. I am even considering doing an online article that compares different online stores whose websites are easy to use. Yes, I was that impressed with the Rugs USA website. I even wrote something about donations to give to animal shelters and rescues and incorporated Rugs USA into that. The possibilities are only limited by imagination and how much effort you want to put into adding Rugs USA into your online article.
Sunday, January 2, 2011
Seasonal Writing vs. Evergreen Writing
It can be difficult for an online writer to know whether to go with "seasonal writing" or to go with "evergreen writing." This is especially when you are writing with keywords in mind. A healthy balance of both is always best, but knowing the exact balance is almost impossible. Here is a look at the pros and cons of seasonal and evergreen writing.
Seasonal writing is when you write for a specific time of year or holiday. Those articles do well during that specific time frame, but the earnings tend to slack off when that time passes. Everyone wants to read about Valentines Day around February 14th, but not so much in the middle of July.
There are many seasonal keywords that can be used to maximize your ad revenue. As of the date this is posted, "Norad Santa Tracker" has a fairly high CPC of $20.87. It is possible that the amount of money you earn from ads about Norad Santa Tracker around Christmas may make up for the "lean times" when Norad Santa Tracker isn't be searched or read about.
Evergreen writing is when you write articles that will be searched and read all year. These articles do not have "peak earning times," but do well all year long. No matter when it may be, readers will be interested in reading about that specific topic.
"Disney Cruise" is a keyword that has a fairly high CPC at the time of posting - $20.76. Disney Cruise appears to something that would be searched and read about all year long. It might have a peak period during the summer, yet it could also peak for those looking for Christmas vacation ideas.
An excellent way to mix both seasonal writing and evergreen writing is to write so that the time of year or holiday can be edited out after that time has passed. An example of this would be "Valentines Day Gifts for Children." That can easily be edited to be "Gifts for Children," if you're creative with the specific gifts you include in the list. The game "CandyLand" can be a great Valentines Day gift as well a great gift for other holidays.
I have found that a "nice mix" for my online writing is 75%-80% evergreen articles and 20%-25% seasonal. Those specific numbers may or may not work for you or the writing site you are using. Of course, it is dependent upon your readers. If you have a readership that reads everything you write, no matter the season, increasing your seasonal writing would work well for you.
Seasonal writing is when you write for a specific time of year or holiday. Those articles do well during that specific time frame, but the earnings tend to slack off when that time passes. Everyone wants to read about Valentines Day around February 14th, but not so much in the middle of July.
There are many seasonal keywords that can be used to maximize your ad revenue. As of the date this is posted, "Norad Santa Tracker" has a fairly high CPC of $20.87. It is possible that the amount of money you earn from ads about Norad Santa Tracker around Christmas may make up for the "lean times" when Norad Santa Tracker isn't be searched or read about.
Evergreen writing is when you write articles that will be searched and read all year. These articles do not have "peak earning times," but do well all year long. No matter when it may be, readers will be interested in reading about that specific topic.
"Disney Cruise" is a keyword that has a fairly high CPC at the time of posting - $20.76. Disney Cruise appears to something that would be searched and read about all year long. It might have a peak period during the summer, yet it could also peak for those looking for Christmas vacation ideas.
An excellent way to mix both seasonal writing and evergreen writing is to write so that the time of year or holiday can be edited out after that time has passed. An example of this would be "Valentines Day Gifts for Children." That can easily be edited to be "Gifts for Children," if you're creative with the specific gifts you include in the list. The game "CandyLand" can be a great Valentines Day gift as well a great gift for other holidays.
I have found that a "nice mix" for my online writing is 75%-80% evergreen articles and 20%-25% seasonal. Those specific numbers may or may not work for you or the writing site you are using. Of course, it is dependent upon your readers. If you have a readership that reads everything you write, no matter the season, increasing your seasonal writing would work well for you.
Saturday, January 1, 2011
Keyword of the Day - Verizon Wireless
Let's start of 2011 with a great keyword - Verizon Wireless. As of January 1st, the CPC for Verizon Wireless is $784.50. Starting 2011 with a high CPC keyword may very well be a great way to start off the New Year!
As most of us know, Verizon Wireless is a cellular phone company. That opens many doors as to how we can incorporate Verizon Wireless into our online writing. The possibilities are almost endless. Get creative and have some fun with the keyword of the day - Verizon Wireless. Here are a few ideas how you can incorporate Verizon Wireless into your online writing.
As most of us know, Verizon Wireless is a cellular phone company. That opens many doors as to how we can incorporate Verizon Wireless into our online writing. The possibilities are almost endless. Get creative and have some fun with the keyword of the day - Verizon Wireless. Here are a few ideas how you can incorporate Verizon Wireless into your online writing.
- Reviews - Write a product review of the Verizon Wireless cell phones. Write a service review of the the Verizon Wireless service. You can even review the Verizon Wireless service plans. Do your research and make sure the information is factual and accurate.
- Comparisons - Compare Verizon Wireless to other cell phone service providers. Research Verizon Wireless and a few of it's competitors and "tell it like it is." Use the Google Keyword tool to find other cell phone service providers that also have a high CPC to maximize your earnings. Compare the costs and customer service of the different companies.
- Make It Personal - Write about your experiences with Verizon Wireless. Include your likes and your dislikes of the services and products that Verizon Wireless offered you. Don't forget to include information about their customer service and the price. Include information of the experiences of friends and family that have used Verizon Wireless, especially if they are different than yours. You want to create the "whole picture" for your readers wanting information about Verizon Wireless.
- Sell It - If you are an Amazon Associate or a member of another affiliate program, sell the Verizon Wireless products as you write about them. Include a hyperlink to the affiliate program you are a member of and make money selling Verizon Wireless products such as the Motorola DROID X Android Phone and the the Motorola DROID 2 Global Android Phone that Amazon offers.
- Get Creative - Write a short story or essay about Verizon Wireless. The possibilities of how you can use Verizon Wireless in a short story or essay are limited only by your imagination. Have some fun as you incorporate Verizon Wireless into an action/adventure story or an essay about a lost love being found.
Subscribe to:
Posts (Atom)